This is one to file under "nonprofit fundraising," but it's also going to my general interest blog, because it's just that odd.
The Los Angeles County Coroner (office of the infamous Thomas Naguchi and inspiration for the classic TV show, Quincy) was facing a fiscal crisis when the County didn't have enough money to fund the Youthful Drunk Driving Visitation Program (YDDVP) - A court ordered alternative sentencing program for youthful offenders, that takes participants through the Coroner facilities and exposes them to the realistic and traumatic consequences associated with their offense.
Their answer? A web site selling body bags, toe-tag key chains, "Undertaker" boxer shorts, and many other less-odd items, each featuring the County Coroner's seal or a chalked body outline design. They'll get a lot of publicity for the store, and - I believe - a lot of sales revenue as well.
I just wish some of the nonprofits I work with could be this creative, original, and off-the-wall with their fundraising efforts.
(Thanks to the Selfish Giving blog for the lead and link.)
Body Bags for Charity
Reviewed by citra
Published :
Rating : 4.5
Published :
Rating : 4.5