Today I'd like to introduce you to the Mission Paradox Blog of Adam Thurman. Mr. Thurman is a consultant, writer, speaker, professor, and a self-described nonprofit "provocateur" so you know you will always find something interesting and different on his blog.
The particular post I'd like to direct you to is one that all too many of us need a refresher on from time to time: Talking About Your Mission. His first hint is to "Translate your mission into a language everyone can understand." I fully agree. Whenever I work with a group on a mission statement I fight hard to keep them from filling it with jargon and technical terms that only other nonprofits get. Are people confused by your mission? Maybe that's part of your problem. As Thurman writes, "Confused people don't give."
To find out Mr. Thurman's other tips on talking about your mission, visit this posting at his blog, and don't forget to check for new posts as well.
Mission Paradox
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Reviewed by citra
Published :
Rating : 4.5
Published :
Rating : 4.5
